Pro Bowling revived

Here's a wonderful Wired News article about the revitilization of the Professional Bowling Association after Rob Glaser and some of his pals at Microsoft bought the whole damn sport for $5 million. Here's my favorite paragraph:

To run the show, the threesome hired Steve Miller, former head of global sports marketing relations at Nike, where he'd negotiated endorsement contracts with elite pro athletes including Michael Jordan. Miller is everything the Microsoft crowd isn't - loud, profane, swaggering, and charismatic. His philosophy is best summarized by the phrase he often uses to get people on board: "Either we're in this together, or you can kiss my ass."

Even better, there's a documentary slated for theaters later this year that chronicles the turnaround: A League of Ordinary Gentlemen.